Cat welfare is not a marketing angle for Meowdex — it is a genuine motivation. We are a small, independent app. We do not have a guaranteed donation programme yet, and we will not pretend otherwise. What we do have is a clear goal: as Meowdex grows and becomes profitable, we want to direct a meaningful share of revenue to cat rescue organisations. This article explains why that matters to us, what it would fund, and how you can follow our progress honestly rather than being handed a polished promise.
Why cat rescue?
The cats in Meowdex are real. The tabbies you photograph on your morning walk, the black cats lounging outside cafés, the tortoiseshells hunting in overgrown lots — many of them are strays or community cats with no permanent home. Globally, hundreds of millions of cats live without owners, facing disease, starvation, traffic, and the elements.
Cat rescue organisations — shelters, trap-neuter-return programmes, foster networks — do the unglamorous, underfunded work of catching, caring for, and rehoming these animals. They need consistent financial support. We want to be part of that — when we can.
How we plan to make it work
Meowdex generates revenue through two channels:
- Cat Hunter Pro subscriptions — $4.99/month or $39.99/year. Unlimited treats, 2× XP, and exclusive avatar items.
- Treat packs — 5 treats ($0.99), 15 treats ($1.99), or 30 treats ($2.99) for players who want extra catch attempts.
Our intention is that as this revenue grows, a share goes to rescue — not as a surcharge on top of what you pay, but from our own margin. We will not take a cut from you above the listed price. Whether we can act on this depends on the app reaching sustainability. We think that is an honest thing to say.
What rescue funding actually covers
Cat rescue is expensive. A single cat coming into a rescue from the street may need:
- Veterinary examination — check for illness, injury, parasites
- Vaccinations — core vaccines cost $40–$100 per cat
- Spay or neuter surgery — $50–$300 depending on the organisation
- Food and foster housing — ongoing until rehomed, often weeks or months
- Microchipping — permanent ID for reuniting lost pets with owners
- Rehoming promotion — photography, listings, social media to find adopters
When the time comes, we plan to prioritise small, independent rescue organisations over large institutional charities. Independent rescues often have zero overheads and direct 100% of donations to the animals. They are also more likely to operate in the neighbourhoods where Meowdex players are out catching cats.
Why we are being upfront about this
A lot of apps make vague charity claims that never materialise. We do not want to do that. Meowdex is new. We are a small team. Whether donations happen — and how much — depends on the app succeeding commercially. If it does not, we cannot give what we do not have.
What we can commit to is transparency. We will share updates on our rescue mission on social media as they happen — real numbers, real organisations, real timelines — rather than making promises on a marketing page and never revisiting them.
"The cats you photograph today are the cats we want to help tomorrow — and we will tell you honestly when we can."
How you can help right now
The most direct thing you can do is help the app grow — which is what makes the rescue goal possible in the first place:
- Download and play — free play builds the community that sustains the app.
- Subscribe to Cat Hunter Pro — subscriptions are the most sustainable revenue and the most direct route to future donations.
- Share your catches — every new player extends the community and the mission.
- Leave an App Store review — visibility leads to more downloads, more revenue, more capacity to give back.
- Follow our socials — that is where we will announce rescue partnerships and share honest updates as they happen.